Alloy Entertainment Launches New Digital-First Imprint with Amazon Publishing
First three books release today
SEATTLE—(NASDAQ: AMZN)—July 29, 2014—Today, Amazon Publishing and Alloy Entertainment, a division of Warner Bros. Television Group, announced a digital-first imprint that will focus on young adult, new adult and commercial fiction. The new imprint, named Alloy Entertainment, will be part of Amazon Publishing’s Powered by Amazon program. Powered by Amazon enables publishers and authors to leverage Amazon’s global distribution and personalized, targeted marketing reach.
Alloy Entertainment acquired the books based on the unique voices of the authors and originality of the stories. The company worked closely with each of the writers throughout the publishing process in an effort to gain the widest possible readership. The books will be published under the Alloy Entertainment publishing banner, which currently includes more than 75 New York Times bestsellers.
“One of our strengths is working with talented authors to create and develop properties that have mass entertainment appeal,” said Leslie Morgenstein, President of Alloy Entertainment. “This program is an exciting extension of our business and will allow us to leverage Amazon’s ability to distribute to an incredibly diverse and broad readership.”
"Rebel Wing is the book of my heart. It’s a story I felt compelled to tell, both from the perspective of an Army wife and as someone who believes you can never have enough strong female characters in the world," said author Tracy Banghart. "Being given the opportunity to work with the incredibly talented folks at Alloy to make it the best version of itself was an exciting and affirming process, and knowing that its distribution will be handled by Amazon—a company that has already made so much possible for me as an indie author—is pretty much the definition of win-win as far as I’m concerned."
“Alloy has a tremendous track record developing stories, like Gossip Girl, Pretty Little Liars and The Vampire Diaries, that our customers love,” said Jeff Belle, Vice President of Amazon Publishing. “We’re thrilled to promote these books from Alloy Entertainment with our Powered by Amazon program. It’s a great fit.”
Authors who publish with Alloy Entertainment’s new digital-first imprint receive an advance and royalties paid on a monthly basis. Alloy Entertainment will also look for opportunities to develop acquired titles as television series, feature films, and digital entertainment.
About Alloy Entertainment:
Alloy Entertainment, a division of the Warner Bros. Television Group, develops and produces original novels, television series and feature films. More than 75 of AE’s books have been on The New York Times bestseller list, including The Vampire Diaries, Pretty Little Liars, Gossip Girl, Sisterhood of the Traveling Pants, The Luxe, Veronica Mars: The Thousand-Dollar Tan Line, and The 100. AE has successfully adapted several of its properties into hit television shows for broadcast across multiple networks, including The CW, ABC, ABC Family and Nickelodeon. Current Alloy Entertainment television series include Pretty Little Liars, The Vampire Diaries, The Originals and The 100. AE feature films include Sisterhood of the Traveling Pants 1 & 2, Sex Drive and The Clique, with several additional projects currently in development including Sisterhood Everlasting, The Merciless and The Brokenhearted.
Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.
On behalf of Alloy Entertainment
Bill Harrison – Third Street Media Group
323-651-3200 / firstname.lastname@example.org
Source: Amazon.com, Inc.
Media Hotline, 206-266-7180
Aimee L. Salter writes novels for teens and the occasional adult who, like herself, is still in touch with their inner-high schooler. She never stopped appreciating those moments in the dark when you say what you're really thinking. And she'll always ask you about the things you wish she wouldn't ask you about. Aimee blogs for both writers and readers at www.aimeelsalter.com. You can also find her on Twitter and Facebook. FACEBOOK | TWITTER | WEBSITE | GOODREADS | AMAZON
Heather Hildenbrand was born and raised in a small town in northern Virginia where she was homeschooled through high school. Since 2011, she's published more than eight YA & NA novels including the bestselling Dirty Blood series. She splits her time between coastal Virginia and the island of Guam and loves having a mobile career and outrageous lifestyle of living in two places. Heather is also a publishing and success coach bent on equipping and educating artists who call themselves authors. She loves teaching fellow writers how to create the same freedom-based lifestyle she enjoys. For more information visit www.phoenixauthorink.com and find out how to create your own OutRAGEous Life. You can find out more about her and her books at www.heatherhildenbrand.blogspot.com
Tracy Banghart is a cheesy movie-loving, fantasy football-playing (go Ravens!), globe-trotting Army wife who began "practicing" her craft at the age of five, when she wrote her first story. She loves visiting the international friends she met while pursuing her MA in Publishing and spends a portion of every summer at her family's cabin in Canada, where she finds inspiration and lots of time to relax on the dock. She lives with her husband, son, two lazy dogs and one ornery cat. When not writing or spending time with her family, she is on a mission to bake the perfect cupcake.